Flown Led

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Taking inspiration from the bustling city’s throughout  the states, from L.A to Vegas. Flown Led is growing in popularity and fast! 

I previously posted about Flown Led (https://esquerade.wordpress.com/2013/01/25/flown-led/) Since then, this inspiring urban brand have been selling on the popular fashion market place ASOS! With there increasing sales and popularity Flown Led, have even started talking with House Of Fraser for a possible collaboration.  This is an exciting step for the brand and its large fan base.

The Flown Led’s site perfectly shows of the brands style. Mixing British fashion with the style and inspiration of American city-scapes.  They show the time for both London and New York City in the corner, as one city sleeps one is busy and awake, which I feel matches perfectly with the “we never sleep” sweatshirt. Flown Led is becoming a fast popular, up and coming brand with new stockists and retailers joining the brand weekly. Flown led has a fantastic Men’s collection and is sure to grow.

UK Based, Flown Led Clothing, to me show a perfect urban fashion, it takes the excitement of the states and brings it home, so we can experience America for ourselves. Flown Led manufacture in Europe offering high quality products, using the best quality cottons. Every season there’ll be bringing out more collections each inspired by famous city’s and landmarks. 

Check out these exclusive behind the scenes images of there next collection photo shoot:

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1061937_10152203244924314_1953113515_nI highly recommend you check out there website: www.flownled.com

ASOS store: https://marketplace.asos.com/boutique/flown-led?oss_ss=1&tab=all    

Amazon Store: http://www.amazon.com/s?ie=UTF8&field-brandtextbin=Flown%20Led&page=1&rh=n%3A1036592%2Cp_4%3AFlown%20Led

For More updates on what Flown Led are doing check out

there facebook page: www.Facebook.com/flownled

And Twitter Page: www.twitter.com/FlownLed

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My Manifesto!

So hear is my manifesto, voiced by a good friend Stephanie. For my fashion work. Hope its inspiring!

Advice is a Form of Nostalgia

Manifesto – A Public Declaration of intentions, opinions, objectives, or motives.

They have the power to inspire feelings and thoughts into the reader/listener. If done well they can even change a persons life and actions.

My favorite Manifesto is and will always be “Sunscreen”(1999)  By Baz Luhrmann, ever since I first heard it around the age of six. I have slowly grown to understand more and more of it.  At six it was just a fun little tune, but with each year the words make more and more sense. My favorite part, “Advice is a form of nostalgia, dispensing it, is a way of fishing the past from the disposal, wiping it off, painting over the ugly parts and recycling it for more then its worth”  Because its true. When ever we offer advice to our friends, we are always looking into our own experiences and what we did in similar situations. Even if it was something we didn’t think we had learned from or even if we had taken a wrong turn. We offer our experiences as advice. Our past is a very precious item as we look back with knowledge we wished we had when we were living the moments. But living is all about learning and making mistakes. If we knew what was going to happen through out an entire film, we wouldn’t enjoy watching it as much, But I think every one enjoys talking about a film after they’ve seen it.

With my Manifesto, I have to write for my capsule collection. I want to inspire my listeners and interest them, but I want it to be a personal caption of who I am as a designer.

“There Are No Bad Photos, That’s Just How Your Face Looks Sometimes”

That quote is from Abraham Lincoln, and it made me laugh when I saw it. It’s true everyone complains about how they look in photos. But when you look back at photos, your’ll think of the moments rather then complain about how big your ears are. So I feel photos are the best way to portray things. For this unit, I had to design t-shirts and upload them to spreadshirt.com, I found this very fun and I’m going to keep my shop up and running, adding new collections each term.  My First Collection has been going well, and I figured a good thing to do is show people how good my t-shirts are. So I grabbed my brother, a budding young photographer, and got some snaps of my new t-shirts. Visual Advertising is so important in this world, especially in the fashion industry, if you don’t like how it looks then you won’t buy it.  I have now placed this pictures on my Facebook page and it seems to be working more people are looking at my stuff. Makes me proud, to see my first ever products being actually purchased and sold. I feel like my dreams of becoming a fashion designer are slowly and gradually coming true!  

Take a Look At My Shop: Esquerade.spreadshirt.co.uk

Join Me On Facebook:  https://www.facebook.com/pages/Esquerade/460001527395035

Stylish New T-shirts – Esquerade.spreadshirt.co.uk

Your Buy it now! If your Smart! At Esquerade Mart!

Esquerade Facebook page and Tshirts Are Up!

For my course, I have to design and sell t-shirts, I based my designs off of fantasy and games. Well after weeks of designing and crying they are finally up! So take a look and enjoy. 

The Fight For The Future Begins!

I love the matrix. The thought that the world is just a computer program were all living, to stop us from seeing the horrible reality. After all the awesome fight scenes and bullet time footage, it leaves us wondering. What is technology capable of! Are we stuck in a world of technology. Well, I’m not sure. But what I do know is, technology has improved so much we can use it to help us in our every day lives, from boiling a kettle to creating fashion designs and complex lay plans. It might not be as impressive as the matrix, but it is pretty good. Lectra is the leading company in integrated technology solutions, software and hardware. Lectra is very useful in the fashion industry with technology such as “The Digitiser” which is a board and mouse that can recreate an accurate pattern piece into a computer, using numbers and clicking at certain points. The software “Modaris” allows you to then adjust the pattern and add more pattern pieces and add grain lines and seam allowance. Once the pattern is completed you can send it through “Diamino”, which will lay out your pattern pieces. Working out the most efficient way to lay it all out, saving the most amount of fabric. It can then be sent to a large printer to print the pattern pieces out on paper and cut them out for you. You can also use software such as kaledo to create working sketches and fashion designs, adding scans of fabric and colour to your designs to create a nice clean finish. (If you have read previous posts, you will know, I love creating digital fashion designs, and kaledo is something new to me, but after practise, I think its brilliant.)

Modaris

The software and hardware are all compatible with one another making it easy to pass a single piece of work between them all, easily and quickly. This is important if you are a big business, to safe time, money and to keep the work flowing, without problems of needing extra software. After using the software myself, I see that there is a lot of potential. I know it will work well in industry, because its easy to use and most defiantly saves space, you can store all your pattern pieces on a computer rather than in cupboard and you don’t need twenty people cutting out pattern pieces when you can get one person to print off twenty and let the machine print and cut them all out for you. Although this does raise one question. Are we allowing too much technology to take over. Yes, this technology is brilliant for creating mass-produced clothing, a robot can draw a pattern piece more accurately and faster than a human pattern cutter and even cut it out a lot faster. A robot you don’t need to pay wages or give breaks, you only need one person to look after a few robots and only pay a few repairs now and again. While a human, well, insurance, health and safety, sick days, Humans are costly. So, What happens when pattern cutters are no longer needed because a computer can do it all. They become a lost skill, much like the high street full of shops, bakers, green grocers, butchers. Being lost to something bigger than them, the digital world. Don’t get me wrong though, I love technology, it gives us better health care, easier to communicate to people around the world, entertainment. but it makes you wonder. Generations on from us, they will talk about the mythical highstreets that sell physical items, people knew how to make things. There’ll talk about the “Real world” compared to their simulated world. We are entering the Matrix!

Enter The Matrix

Flown Led!

Flown Led Clothing

Have you ever felt inspired as you walk through the bright lights of New York City. Wanted to share to the world the beauty and excitement of the urban lifestyle. Well, the founders behind the Flown Led Clothing range have mastered that look. Taking inspiration from the bustling city’s throughout  the states, from L.A to Vegas. They show the feel and look of the city’s in there Autumn/Winter Collection. My favourite pieces of the collection are the:

We Never Sleep Sweatshirt, which represents the fast paced night life of the city, matched with the skyline of Manhattan.

We Never Sleep Sweatshirt By Flown Led

The Manhatten Arrows Tee, A white crew neck tee with fantastic imagery of Manhatten, broken up by strong arrows, showing the fantastic heights of the city towering to the sky.

Manhattan Arrows Tee By Flown Led

The Flown Led’s site perfectly shows of the brands style. Mixing British fashion with the style and inspiration of American cityscapes.  They show the time for both London and New York City in the corner, as one city sleeps one is busy and awake, which I feel matches perfectly with the “we never sleep” sweatshirt. Flown Led is becoming a fast popular, up and coming brand with new stockists and retailers joining the brand weekly.As well as, now being sold in France and Germany, and of course the UK.  They are also planning to release a women’s collection in the next year. Flown led has a fantastic Men’s collection and is sure to grow.

UK Based, Flown Led Clothing, to me show a perfect urban fashion, it takes the excitement of the states and brings it home, so we can experience America for ourselves. Flown Led manufacture in Europe offering high quality products, using the best quality cottons. Every season there’ll be bringing out more collections each inspired by famous city’s and landmarks.

I highly recommend you check out there website: www.flownled.com

For More updates on what Flown Led are doing check out

there facebook page: www.Facebook.com/flownled

And Twitter Page: www.twitter.com/FlownLed

Tutorial, Tutorial, Where for art thou Tutorial!

First week back at university has been and gone. This terms unit consists of creating a brand and products and selling them! I can safely say I was very hyped for this as my dream is to create my own little fashion shop. What better way to practise then creating a brand and opening a small on-line shop, selling t-shirts I have designed myself. As you are all aware already, I enjoy creating fashion illustrators using Photoshop  Slowly but surely, I am getting better at it with the help of on-line tutorials. This one is one of my favourites as it gave me some great tips on how to shade.

I have started my T-shirt unit by releasing a survey with a few questions just to get a feel for the type of things people are looking for in a T-shirt. after all it is them that will be spending there hard earned money on it and wearing it.

http://www.surveyexpression.com/Survey.aspx?id=d0c95d64-9052-47f8-8434-d2c8d1f8abb1

Back In Buisness

Fashion_tablet by Esquerade
Fashion_tablet, a photo by Esquerade on Flickr.

The Christmas Holidays are coming to an end. I am very happy to say, I got my first Graphics tablet. So I have uploaded my first fashion illustration I created on it. For a first go, I don’t think its bad at all. But I might be a little bias. It defiantly makes the illustrations allot quicker to make. But I still need to get used to looking at a screen to see what I’m drawing. I hope every one had a great Christmas and New year. I will be back uploading more of my university work next week.

My final pieces

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